I’m a Dedicated and results-driven marketing professional with a steadfast commitment to integrated marketing solutions. With a keen understanding of the interconnectedness of various channels, Proven track record of seamlessly blending diverse channels and mediums to create cohesive and impactful campaigns that drive brand engagement and deliver measurable success.
Agency BRAND AWARENESS and engagement
Hope Starts Here, For you Mental Health and More
The "Hope Starts Here" campaign aims not only to promote F&CS's services but also to inspire hope and resilience within the community. By leveraging emotional storytelling, educational content, and community engagement, the campaign seeks to position F&CS as a trusted ally in the journey towards mental and physical well-being. The sample results demonstrate the effectiveness of the multi-channel approach in achieving increased visibility, engagement, and community interest in F&CS's vital services.
OBJECTIVE: To raise awareness about the comprehensive and innovative mental and physical health care services provided by Family & Children’s Services (F&CS) in Tulsa. The campaign aims to position F&CS as a beacon of hope and a leader in delivering holistic care to individuals facing social and economic challenges, abuse, trauma, crisis, and mental health and addiction issues.
STRATEGIES: Emotional storytelling, highlighting innovation and experience, multi-channel approach (earned media, SEO, billboards, bus backs, bus stops) to maximize visibility and engagement.
CAMPAIGN DATES: August 2023 – current
MY PRIMARY RESPONSIBILITY: As the campaign manager overseeing a dynamic team of content writers and graphic designers, my responsibility was to ensure cohesive storytelling that captures the essence of hope and healing offered by Family & Children’s Services, while collaborating closely to guide the photo shoot, ensuring visual elements align seamlessly with the campaign's emotional narrative.
RESULTS:
Search Engine Optimization: Improved organic search rankings for relevant keywords, such as "comprehensive mental health care Tulsa" and "holistic well-being services," leading to increased website traffic and inquiries.
Google Searches: Monitored a significant uptick in Google searches related to F&CS, reflecting heightened public interest. The campaign's impact is measurable through increased clicks on F&CS's website, indicating a growing awareness of their services..
SUICIDE PREVENTION
Community Outreach Psychiatric Emergency Services (COPES) Suicide Prevention Awareness
Tulsa Oklahoma has the 15th highest rate of suicide in the nation. Family & Children’s Service’s COPES is Tulsa’s 24/7 free telephone and mobile crisis and suicide intervention, stabilization hotline. COPES knows that successful suicide prevention is possible through community education, including law enforcement and schools.
OBJECTIVE: Increase community awareness and crisis calls to COPES to decrease suicide rates in Tulsa, OK.
STRATEGIES: The campaign included earned media, social media, utility bill inserts, billboard, bus and radio advertising. The art across the city showed different individuals who called COPES. The idea was to visually show that anyone can need help and it’s okay to call COPES.
CAMPAIGN DATES: February 2018 – February 2019
MY PRIMARY RESPONSIBILITY: Creating and implementing the campaign: artwork for advertising, press releases, radio scripts, earned media plan, voiceovers, animations, website development, e-blast and social media posts (Julia Animation and Community Response Team).
RESULTS:
Earned Media: Earned media increased 83% from the previous year.
Search Engine Optimization: COPES went from #3 on Google and Yahoo and #4 on Bing to #1
Google Searches: When the campaign began, direct searches (name-specific searches) averaged 43%. After the campaign, direct searches averaged 71%.
Calls: Calls to COPES increased 72% from the previous year. Children’s calls increased by 72%.
BIXBY PUBLIC SCHOOL’S 2016 BOND ISSUE
When creating the marketing strategy for Bixby Public School's 2016 bond issue, raising taxes and increasing voter turnout were two major challenges.
The campaign was based on the sound execution of proven content marketing strategies guided by looking back at Bixby’s rich history while also creating awareness about the desperate need to fund growth.
I measured engagement through the campaign, adjusting messages along the way. As a team of one, I first submitted a white paper to the Board of Education. After the concept was approved, I designed all graphics, shot and edited all video content and tracked results.
RESULTS:
On February 9, 2016, Bixby Public School's passed the bond issue by 81%. Voter turnout increased by 78% from the previous bond issue.